Ekamai Soi 10 (across from Health Land), Tel. N/A, Website: www.facebook.com/theburgerfactory
Overview: This past weekend a friend sent me a message asking if I’ve been to this place yet … truth be told, I hadn’t even realized it was open – so I have Yoo to thank for directing me here. Tucked in the back of a quiet strip mall (just next to Health Land), Burger Factory is welcoming burger fans and offers both outside and inside seating … far enough away from the main road where you won’t be too bothered by rush hour traffic. With a name like Burger Factory, I was expecting (read: hoping) for a more industrial feeling to the place … but what I got was something like a cross between Audrey Café and Greyhound. The venue is still comfortable and the staff was friendly and attentive. Add to that, that I was there probably on just their 3rd or 4th day of soft opening, I’d say they are on the right track. They are currently serving off of a temporary menu … so it’s hard to say what additions they will make in the future. For now they have apx 9 burger variations, including a salmon burger and ‘Shroom Burger for any pescetarians or vegetarians out there. (: I figured that I would go with their signature burger for my first visit … I placed my order and happily waited.
The Factory Burger: THB 250- (US $8.33)
“150g Aus. beef patty, sautéed onion, fresh onion, tomato, lettuce, bacon, burger cheese and BF Sauce on a homemade bun.”
Let’s kick things off by talking about the beef. Here’s the deal, I’m told they use imported Aus. beef – ground in-house. Props for that. If places want to effectively maintain consistency, I think this is the way to go. I ordered my burger Medium, and I’d say it came just a tad overdone, but not by much. Flavor and consistency wise, it was almost there. Personally I would have liked a bit more salt, but this wasn’t a deal breaker. The aspect that took down this burger a notch for me was the bun … and this could have also been what set this burger apart from others. They make their buns in-house, and as such you can count on freshness. The unfortunate part for my visit was that the bun was a bit doughy, or rather it became quite doughy once the burger juices/burger sauce was added to it – to the point where it was sticking to the roof of my mouth and teeth. It wasn’t horribly bad, but enough to the point where it detracted from my overall experience. It seems they are aware of this problem, because they asked me what I thought of the bun. Anyway, I like the fact that they grill both sides of the bun; it was a nice touch. All the toppings were fine, and I though that the gilled onions added a nice, subtle sweetness to the burger. The placement of the lettuce could be improved a bit – it was bit chunky and what was supposed to create a barrier between the burger and the bun … didn’t really work. You also get your choice of potato salad or fries with the burger … I went with the fries. Not bad at all. Also, I think they were letting guests sample some of their other dishes; they gave me a couple of their sweet&crispy chicken wings and a strawberry mojito. I liked the wings a lot; the mojito was a bit sweet for my liking. The Verdict: I’d say a definite must try in the Thonglor-Ekamai area. Fix the bun and as Arnold once said “I’ll be back”.
Serving Time: 15 min +
BTS: Ekamai | Parking: yes (limited)
Hours: 11 am- 11 pm
Note: They are planning on closing one day of the week, this info was not yet available.